Create an unconventional yet user-friendly website – innovative, with a clean and simple design that communicates brand values and showcases multi-media content. Site that spreads the message: “Protecting Ghana's Forest
Develop easy-to-find and easy-to-navigate mobile friendly website
Showcase each type of content: Donate, About Us and News. Create an experience people want to share with others
Persuade to donate and subscribe
color pallete
#4ba750
#ffffff
#6ec1e4
#a36732
#54595f
#acb9c8
#cc9c5c
#7a7a7a
Typography
Google Fonts
“The website and tools you’ve given us are killing it in lead generation, and our AdWords click-through and conversion rates are going great!”
Joseph, Director at TPG.
Our Approach
Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.