Free practical guide · Coriable Ghana
Website Project Brief Template for Ghanaian Businesses
A clear website brief keeps design, development, content and approvals aligned. Use this practical outline before requesting quotations or starting a redesign.
Reviewed 29 October 2026 · For business owners, marketing teams and project managers
1. Define the business outcome
Describe the business, its products or services, primary audience, location, and the decision a visitor should make. Replace vague goals such as “look modern” with measurable outcomes such as enquiries, bookings, quote requests, donations or purchases.
Record current traffic or enquiry levels if you have trustworthy data. Choose one primary conversion and two secondary conversions so the website has a clear purpose.
- Business name and approved contact information
- Primary audience and service areas
- Main conversion goal and owner
- Existing analytics or enquiry baseline
2. Map the essential pages
Most service businesses need a clear homepage, about page, service pages, case studies or examples, contact page, privacy information and a way to request a quote. Add industry or location pages only where the content genuinely serves a different need.
For every page, write a simple purpose statement: who it helps, what question it answers, what evidence it contains, and what action follows.
- Page name and target visitor
- Primary question or search intent
- Draft heading, call to action and supporting proof
- Owner responsible for copy and approvals
3. Prepare content and evidence
Collect brand files, approved photos, product information, staff biographies, permissions, existing customer testimonials and project examples. Verify that any claimed results can be supported.
Write in language clients actually use. Explain the problem, what the service includes, how the process works, indicative timelines where known and what happens after launch.
- Approved logo, typography and visual guidelines
- Accessible images with descriptive alternative text
- Verified case studies and permissions
- Service copy, frequently asked questions and testimonials
4. Specify features and integrations
List contact forms, payments, online booking, WhatsApp, inventory, client portal, newsletter, CRM or analytics requirements separately. For payments, identify the provider and whether webhooks, refunds, reconciliation and receipts are needed.
Define how an administrator will update content and who receives notifications. Do not accept unverified user-supplied content directly into public pages.
- Forms with spam and abuse protection
- Payment and transaction flows, if applicable
- Access roles and approval workflow
- Analytics, consent and privacy requirements
5. Agree on quality and launch checks
Specify device and browser testing, loading performance, HTTPS, backups, restoration drills, security updates, accessibility and search crawlability. A beautiful design is not ready if forms fail or key pages cannot be indexed.
Plan for redirect mapping when replacing existing URLs, a usable error page, valid sitemap and canonical links, and post-launch monitoring of leads and site health.
- Mobile, keyboard and accessibility checks
- Form and payment journey testing
- Indexable public pages and correct canonical URLs
- Backups, recovery owner and maintenance plan
6. Use a simple evaluation scorecard
Compare proposals on scope clarity, content ownership, support terms, security, testing, accessibility, hosting and measurable delivery—not price alone. Request examples of comparable projects and confirm the organisation owns its domain, content and access.
- Named milestones and review windows
- Explicit ownership of website and source assets
- Support, update and handover responsibilities
- Written exclusions and ongoing costs
